This weekend at ComplexCon, we worked with Reebok to pull out all the stops for hypebeasts and hip hop fans waiting for the latest product drops. With a classic retro-inspired experience, drawing from the brands rich history, Reebok sent consumers through a cohesive, eye-catching artistic atmosphere to build anticipation and buzz. Inspired by 90s fashion and paying homage to it's roots, the experience featured unique elements including a wet cement lit runway and multi-sensory moments of light, sound and scenic effects to maximize the moment of product drops. The three key experience areas included the Allen Iverson Experience, an Aztec display, and a Sole Fury Experience.
- In collaboration with Jack Morton Worldwide