PourMe's goal is to feed people healthy and fortifying food that nourishes its patrons to be independent thinkers and go out and "radiate good in the world"..."Consume & Conquer". They are already receiving 5 star yelp reviews shortly after opening in downtown Danbury CT!
We created a holistic branding strategy that extended into store collateral including menu boards and designs as well as store signage.
Our favorite part about this coffee shop is that it converts over to a wine, beer and full dinner menu after hours! We concepted around this based on the founders inspiring creative sensibilities and designed color palettes, signage and iconography to complement the day and night switch over.
We designed large scale menu boards that were clean and minimalistic to showcase the many different food offerings. It was important for the categories and sub categories to be legible and easily digestible for customers.
Iconography with a unified circular coffee cup "birds eye view" theme based off the logo and branding
Yelp Reviews: https://www.yelp.com/biz/pour-me-coffee-and-wine-cafe-danbury-2
A partnership with BrandMarkStudios.com