Client: FCB/Area23 / “Free Killer Tan” PSA
Creative lead on award winning pro-bono campaign Free Killer Tan. Reaching over 100 million people in 190+ countries, we created a pop-up tanning salon with an unexpected twist. Inspired by an unsettling tanning bed scene in Final Destination 3, combined with the visual association between a tanning bed and a coffin, our idea was born.
FREE Tan Flyer-
Times Square NYC
Street passed flyer enticed guests to stop by our midtown west pop-up salon.
Sponsored by Mollie’s Fund, a non-profit melanoma organization created in memory of Mollie Biggane. Mollie was a college sophomore who tragically died of skin cancer at the age of 20. The organization is dedicated to serving her memory and saving lives through increased awareness about melanoma prevention, detection and support. www.molliesfund.org