We worked with Reebok to pull out all the stops for hypebeasts and hip hop fans waiting for the latest product drops at ComplexCon 2018 in Long Beach, CA. Creative Direction and design through every step from concept phase through to event execution.
With a classic retro-inspired experience, drawing from the brand’s rich history, Reebok sent consumers through a cohesive, eye-catching environment to build anticipation and buzz. Inspired by 90s fashion and paying homage to its roots, the experience featured unique elements including a wet cement lit runway and a multi-sensory display of light, sound and scenic effects to maximize the moment of product drops. The three key areas included the Allen Iverson Experience, an Aztec display, and a Sole Fury Experience.
Agency - JMW